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TV Basics

Multiple Choice
Identify the choice that best completes the statement or answers the question.
 

 1. 

What type of program is produced by small-scale production companies?
A.
Wedding videos.
B.
Legal depositions.
C.
Home inventory.
D.
All of the above.
 

 2. 

Ads that run during programs serve to ____.
A.
communicate to a specific audience
B.
fill time in the programming schedule
C.
pay for the purchase price of those programs
D.
None of the above.
 

 3. 

Subscriber television systems include ____.
A.
DVD rentals
B.
cable and satellite services
C.
surveillance systems
D.
home video
 

 4. 

An example of local origination programming is ____.
A.
the Super Bowl
B.
Channel 5 Kids Club cartoons
C.
Law and Order
D.
Mickey Mouse Clubhouse
 

 5. 

During which of the following programs will the advertising rate be the highest to run an ad for a new hybrid vehicle?
A.
Fox 11 News at 9.
B.
Survivor.
C.
The Super Bowl.
D.
Law and Order.
 

 6. 

The Nielsen ratings indicate the ____.
A.
number of ads that run each individual hour
B.
ratio of the number of positive and negative critical reviews of programs
C.
cost to produce the programming for that time period
D.
number of households watching the program for that time period
 

 7. 

The audio engineer’s duties include ____.
A.
operating the audio mixer
B.
operating CD and audio tape players and recorders
C.
keeping the audio level relatively even so the viewer does not have to adjust the volume control
D.
All of the above.
 

 8. 

Which of the following is not found in a production proposal?
A.
Director and lead performer’s names.
B.
Basic idea of program.
C.
Intended audience.
D.
Locations.
 

 9. 

Primary function of lighting is to provide sufficient light to ____.
A.
satisfy minimum requirements of the camera
B.
create the director’s requirement for mood
C.
create three-dimensional effect on two-dimensional TV screen
D.
All of the above.
 

True/False
Indicate whether the statement is true or false.
 

 1. 

Cable television systems are franchised by state governments.
 

 2. 

An affiliate is a broadcast station that has aligned itself with a particular network.
 

 3. 

The fee charged to air an ad is the same each time the ad is run, regardless of the day of week or time of the day.
 

 4. 

Television programs are cancelled when they receive bad reviews by the critics.
 

 5. 

There are more jobs available in the broadcast area of television production than in the nonbroadcast area of television production.
 

 6. 

The video engineer is ultimately responsible for the technical quality of the audio signal.
 

 7. 

The video engineer’s assistant is the gaffer.
 

 8. 

The CG operator creates background audio and sound effects.
 

 9. 

A 30-second program interruption to sell a product is called a commercial by consumers, but a video professional would call this an ad or a spot.
 

 10. 

A network is a corporation that bundles a collection of programs and makes the program bundles available exclusively to its affiliates.
 

 11. 

After a program has run on network television for at least three years, the episodes can be bundled and leased as a package to television stations in a process called syndication.
 

 12. 

A director is a person who regularly performs the duties of both the photographer and the reporter in the field.
 

 13. 

The person who gathers information for a news story, conducts interviews, and edits the story together for final inclusion in the newscast is a reporter.
 

Matching
 
 
Match each term to the corresponding description or example. Terms are used only once.
A.
spot
B.
subscriber television
C.
surveillance television
D.
educational television
E.
industrial television
F.
closed circuit television
G.
program ratings
H.
local origination
I.
network programming
J.
syndication
K.
affiliate
 

 1. 

Audience size.
 

 2. 

My DVR connected to my television.
 

 3. 

Training on how to rotate stock on store shelves.
 

 4. 

Sullivan County Sports Roundup.
 

 5. 

A video camera in a jewelry store.
 

 6. 

Prime time drama and comedy programs.
 

 7. 

Sesame StreetÒ.
 

 8. 

A television ad for a product or service.
 

 9. 

A bundle of programs available for leasing.
 

 10. 

Cable television.
 



 
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